Found by the people already looking.

It starts with an audit, and the audit produces a list you can read. Not a score out of a hundred — the actual reasons. The site takes four seconds to load on a phone. Half the pages share one title. There is no structured data telling Google what the business is. The site was never verified in Search Console.

Then the fixes get made. Most are technical and one-time: page speed, titles and descriptions, internal linking, canonical tags, structured data, XML sitemaps, and the Google Business Profile set up as a service-area business if you have no shopfront to visit.

What I will not do is build a page for every city within a hundred kilometres. Near-duplicate pages that swap out a place name are doorway pages, they are explicitly against Google’s guidelines, and they are a penalty risk rather than a ranking strategy. Ranking comes from being genuinely the best answer to a specific question, so the ongoing work is content that answers the questions your customers actually ask.

Monthly reporting says what moved and what did not, in plain language. If three months of work has not moved anything, I will tell you that too, and we can stop.